(MENAFN – Caribbean News Global)
MOSCOW, Russia – On June 11, work began on a unique art installation in the UEFA Euro 2020 Football Village, which will be digitized and turned into an NFT Trophy. Gazprom, official sponsor of the tournament, has taken the initiative to create a brand new award for the best goal of the 2020 UEFA European Championship. Prominent futuristic Russian calligraphy artist Pokras Lampas was asked to implement the idea.
The artist plans to complete the installation by June 12. The art object consists of 432 soccer balls which contain calligraphic motifs of the name of the championship, Gazprom, and of the international children’s social program “Football for Friendship” and its values: friendship, equality, justice, health, peace , devotion, victory, tradition and honor. The winner’s balloon will be added to the calligraphy once their identity is known. The balls form an open art space in which everyone can create unusual content for their audience.
In the future, the art installation will cease to exist as a physical object and will be reborn as a digital work of art in NFT format. The digital prize and the winner’s ball will be awarded to the player who scores the best goal in the 2020 UEFA European Championship. Young ambassadors of the ” Football for Friendship ” program from all countries participating in the European Championship will participate in the award ceremony. The award hologram will be on display at UEFA headquarters in Nyon, Switzerland.
The ‘Goal of the Tournament’ winner’s award will be the first digital trophy in football history. By combining physical perception and digital reality in a true work of art, it will be a creative embodiment of the spirit of UEFA EURO 2020: a global event that brings people from all over the world together around sport.
Today is a very important day because for the first time in football history the UEFA EURO 2020 Championship best goal trophy will not simply become a physical object but a digital NFT trophy. Thanks to the support of Gazprom, the official sponsor of the Championship, we have the opportunity to present Russia at the world level and to present the trophy to the best master of the sport, ” says Pokras Lampas.
“This is not the first time that Gazprom, which has been a trusted partner of UEFA for many years, has offered initiatives that contribute to the development of football around the world,” noted the UEFA Marketing Director. , Guy-Laurent Epstein.
“Gazprom’s tournament goal prize is a unique prize in football history and we hope there will be a lot of great goals to choose from over the next month.”
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