Avatar 2: The Way of Water logo causes headaches despite ridiculed papyrus font fix

Avatar fixed its logo font for upcoming sequels – but it’s still causing headaches for moviegoers.

Upon its release in 2009, James Cameron’s film was mocked for its use of papyrus font in its logo.

This mockery was exacerbated following a Saturday Night Live sketch in 2017. It saw Ryan Gosling play a man haunted by the creative decision to use a default computer font for the fantasy film’s title.

“He just pointed out Avatar, he clicked the drop-down menu, then randomly selected Papyrus,” his character says of the film’s graphic designer. “Like a thoughtless child wandering through a garden, tearing leaves along the way.”

A year later, the official Avatar The Twitter account debuted a new logo, which had ditched the Papyrus font altogether – and last month, the official logo for the upcoming sequel, Avatar: The Way of the Waterwas published in a completely different font.

However, not all fans were happy with the new logo and got frustrated because of the kerning, which is the spacing between letters.

This problem is particularly noticeable when looking at the last two letters, with the gap between the “A” and the “R” causing frustration for a contingent of fans. Once it’s underlined, it’s hard not to see that the movie basically looks like it’s called AVATA R: the way of the water.

See for yourself below:

The logo of ‘Avata r: The Way of Water’

(Disney)

“Well, they didn’t use Papyrus, but they forgot to kern anyway,” artist Kyle T Webster wrote on Twitter. “Come on, y’all – these are billion dollar movies!

Kevin M Wilson added, “That R wants nothing to do with it,” with Mark Englert joking, “I can’t wait to see Avata R!”

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“I knew there was something wrong!” @neimykanani wrote, while @DonDioHart joked, “The space between the A and the R is screaming at me.”

Cameron has been hard at work on the four sequels to his 2009 blockbuster for several years now, and in 2020 revealed he was relieved to see Avengers: Endgame earning that much money is “demonstrable proof that people will always go to the movies”.

The director previously revealed why it took him so long to start filming the sequels, blaming underwater motion capture technology – something he claims has “never been done before”.

The Avatar sequels will reunite Sam Worthington, Zoe Saldana and Sigourney Weaver, alongside new cast members Kate Winslet, Vin Diesel, Jermaine Clement, Michelle Yeoh and Edie Falco.

Avatar: The Way of the Water is set for a theatrical release on December 16, 2022. Find our verdict on the trailer for the new film, which is in preview Doctor Strange in the Multiverse of Madnesshere.

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