AZ Factory has unveiled its intention to launch two “fully finalized” collections by founder Alber Elbaz ahead of its sudden passage in April, as well as a special tribute during Paris Fashion Week this fall.
In a report, Factory from A to Z, the fashion start-up founded by Elbaz and Richemont, has said it will honor the late designer during Paris Spring / Summer 2022 Women’s Fashion Week, which runs from September 27 to October 5.
The event will celebrate Elbaz’s “extraordinary life and work” while paying tribute to his “creative vision and joyful spirit,” AZ Factory said.
Laurent Malecaze, CEO of AZ Factory, said in a statement: “The world has lost a legend and the AZ Factory team has lost a beloved friend with the sudden passing of Alber. We are honored and moved to launch the last two product stories that he finalized with the team.
“Over the next few months, we will come together to honor Alber with a celebration of his life and visionary work, with the aim of bringing the same level of passion and love that he has brought to us every day.”
AZ Factory celebrates Alber Elbaz during Paris Fashion Week
Along with the planned celebrations, AZ Factory will launch two product stories this month, the first “SuperTech-SuperChic”, which was unveiled online. during sewing week in January, will be available on June 12 to mark the founder’s 60th birthday.
The collection “brings high technology to high fashion”. Using eco-dyed nylon microfiber traditionally used in sportswear, AZ Factory has created innovative 3D knitting technology to create woven details inspired by the craftsmanship of sewing to create what it calls the ” sporting couture ”, a new approach to formal wear that remains comfortable, breathable and seasonal.
This will be followed by the “Free To” product story, which, according to the label, was finalized by Elbaz during his final weeks with the AZ Factory team. The collection is casual wear in the style of Elbaz, with its satin ribbon with raw edges and metallic details. Raised hoodies, tops and sweatpants made from eco-sustainable fabrics feature messages of escape and hope crafted in bold hand-embroidered lettering. A highlight is an oversized lavender sweatshirt with “Kiss” spelled out in ribbon.
This collection will also support LGBTQ + youth “in accordance with Alber’s wishes,” AZ Factory explained, with part of the proceeds going to the It Gets Better project, whose mission is to uplift, empower and connect people. LGBTQ + youth around the world. .
AZ Factory launches handbags
In addition, AZ Factory will introduce handbags as a new product category, with designs “designed” by Elbaz that aim to “allow women to freely kiss and feel embraced”.
The bags are made of high frequency molded nylon and are described as “modular” to be worn across the body, over the shoulder, belted at the waist, or held in the hand. They also feature adjustable lightweight multi-chain attachments for “flexible wear”.