On the occasion of the opening of Milan Fashion Week, Benetton presents United Colors of Ghali, a capsule collection imagined by the Italian musician. Multiculturalism and integration; creativity and dialogue with the new generations: since its announcement last spring, the collaboration between Benetton and Ghali appears to be a natural encounter, based on a set of strong and shared values.
Artist who made cross-pollination his signature style, at only twenty-seven, Ghali has already sold over 1.5 million records and worked with Italian and international hip-hop stars. His social networks have millions of followers.
After a series of collateral initiatives – like the Spotify United Sounds of Benetton playlist – the partnership is now getting down to business with the launch of a capsule collection curated by the artist. A series of oversized streetwear pieces with a relaxed fit, it features an unusual use of traditional Benetton colors.
âWe tried to create something stylish and comfortable that anyone can wear,â says Ghali. âWe are the new designers, designing both clothes and music. The pieces contain references to Ghali’s background and aesthetic. The rugby shirts feature a mixed fabric moon patch with pop letters and strong colors, such as black, red, tobacco and white. Sweatshirts all with an XXL fit, with or without hood, feature patches and embroidery, or are decorated with handwritten slogans or the combined Ghali / Benetton logo in full print.
All looks can be accessorized with embroidered baseball caps, compact nylon backpacks or, for girls, with colorful nylon hijabs where Ghali’s âGâ mingles with the Benetton logo. All this adds up to a post-modern operation, refined in its stylistic precision.
Following the release of a limited edition varsity jacket, the first drop in the capsule collection will officially launch on September 21, with an evening also featuring two exceptional guests from the French music scene, DJ Vladimir Cauchemar and rapper Laylow. .
âCombining Benetton’s DNA with Ghali’s creativity was an important decision,â said Massimo Renon, CEO of Benetton Group. âWe are proud that the capsule is finally available to our customers. “
The capsule will be available online and in selected United Colors of Benetton stores from September 30. In October, United Colors of Benetton will bring the Ghali experience and capsule collection to more of Italy, with a motorhome tour that will stop in Milan, Verona, Livorno, Arezzo, Naples, Bari, Lecce and Rome. The presentation of a second drop of the collection is scheduled for November.