Character studies by designer Craig Ward Recreate iconic LEGO fonts and logos


Inasmuch as

Design

#Lego #typography

January 7, 2022

Grace Ebert

All images © Craig Ward, shared with permission

LEGOs are the building blocks (literally) behind an array of creative endeavors – we’ve featured dozens of them on Colossal over the years, from Ekow Nimako’s elaborate world-building series to Jumpei Mitsui’s sculptural recreation. from “The Great Wave off Kanagawa” by Hokusai – and are put to another inventive use in Craig Ward’s current course Character font project.

While playing with his kids last fall, the New York-based designer realized that plastic parts could be an interesting analog addition to the brand identities he spends his days working on. “I’ve always appreciated the restrictions in modular character design, and I’m surprised it took me so long to put the two things together,” he told Colossal. He then began shaping the bricks into ubiquitous typefaces like Helvetica and Garamond and physical interpretations of digital relics.

This sparked a large-scale project involving dozens of typographic studies: a scroll through the Character font Instagram reveals single letters, returning video game logos, and references to anti-aliasing words like the pixelated “ok” above. The project has already led to collaborations with Apple and a knitwear brand, and Ward is in the process of preparing a book on the idea. He has also published prints on Etsy and prints on Society6. (via Kottke)

#Lego #typography

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