Even billion dollar brands start with free fonts to create their logos

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An extensive Twitter thread shows which free or inexpensive fonts to start to at least closely mimic the logos of Netflix, LinkedIn, Google, Amazon, and many more.

A surprising number of corporate and big brand logos are based on fonts that any Mac user can access for free or at low cost. A Twitter thread showed how easily 30 different logos can be created with these fonts.

The Twitter user’s thread Emmanuel Lumumba, compiles these logos from original discussions on Instagram. Most use the font name embedded in other graphic elements used by brands.

This is indicative of the number of companies who start their logo design by choosing fonts. However, very few of them stop there – the majority make significant changes to the lettering.

For example, BBC News started with the Gill Sans typeface, but subtly changes the stroke width of each letter in “BBC”. It also kerns the E and W in “News” very lightly to make the letters closer together.

Likewise, Google uses its own proprietary Product Sans font, which is not available for free, and changes it even then. The Google logo is slightly lighter in weight than the original font.

Netflix appears to be using Bebas Neue with no obvious modifications other than the arc it sometimes uses on the text. Spotify uses the Gotham font, just like TikTok. However, TikTok uses a heavier weight of the font.

Likewise, Amazon uses a slightly heavier and thicker version of the Officina Sans font, which LG appears to be using Helvetica Black without modification.

Over two-thirds of the logos listed also add other graphic elements, such as Nike’s swish-tick or Skype’s blue cloud background.

The listed fonts are mostly available either already installed on a Mac, like Helvetica, or from various sources like DaFont, or 1001 Free Fonts.


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