Liverpool have released the first images of their new home shirt for the 2022/23 season, where the Reds hope to start the campaign as European and potentially Premier League champions.
Supposedly inspired by the attitude of ‘Scouse solidarity’, the design is meant to ‘reflect the mentality of its people – a mentality which makes Liverpool truly unique’.
With prices frozen from last season, the all-red home shirt features intricate YNWA detailing on the reverse of the sleeve, meant to represent the resilient bond between fans and club.
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But what else should you know about the new kit? And what’s there to spot now that it’s officially launched? Liverpool.com took a look.
97 emblem
On the back of the shirt, the 97 emblem surrounded by eternal flames sits proudly on the back of the neck in memory of those children, women and men who lost their lives in Hillsborough.
The change from 96 to 97 is in recognition of Andrew Stanley Devine, the 97th person unlawfully killed following the Hillsborough disaster.
Reveal Video
The official home kit “reveal video” (as is usually the case with every kit release these days) features a variety of familiar faces.
Jürgen Klopp, Jordan Henderson, Virgil van Dijk, Trent Alexander-Arnold, Curtis Jones, Luis Díaz, Alex Oxlade-Chamberlain and Ibrahima Konate represents the men, while LFC Women have manager Matt Beard, as well as key stars Missy Bo-Kearns, Taylor Hinds and Leighanne Robe.
(Photo: Liverpool F.C.)
The campaign video also features musician Scouse Kieo (Boss Nights) and local boxer Natasha Jonas. Meanwhile, local band Liverpool Stone were on hand to provide the soundtrack.
You can see even more images and photos of the kit launch on the blood red youtube channelwhile the official reveal video is available on Liverpool’s YouTube channel.
Jordan Henderson Verdict
“We are all so proud to wear the Liverpool FC shirt and be part of the swoosh family,” said Liverpool captain Jordan Henderson.
The family at the swoosh? That’s certainly what he calls it on a daily basis.
“We know exactly what this shirt means to our fans, and we can’t wait to wear it at Anfield,” added Henderson.

(Photo: Liverpool F.C.)
Sustainability
The Nike kit is “sustainably made”, with on-pitch and replica jerseys both made from 100% recycled polyester fabric, which is, of course, made from recycled plastic bottles.
Wondering how it works? Wonder no more. Plastic bottles are collected, cleaned and melted down to produce high quality thread for manufacturing. OK, maybe ask me a bit more… I have no idea what that means either.
New typeface
The club have introduced a new “LFC name and number style” for the back of the jersey, which is “inspired by the city”.
The lettering has a contemporary take on historic Liverpool street signs and will be worn for cup competitions and friendlies.
A nice touch, for a nice, clean and simple shirt design. A jersey worthy of quadruple champions? Time will tell us…