Mattel Television announces two new special Barbie® promotions in 2021

  • “Barbie & Chelsea The Lost Birthday,” the first content to feature Barbie’s little sister in a lead role, will launch on broadcasters and streaming services around the world starting this spring.

Mattel, Inc. (NASDAQ: MAT) today announced the upcoming launch of two brand new Barbie Special Animations. “Barbie & Chelsea The Lost Birthday,” the first dedicated TV movie starring Chelsea, Barbie’s younger sister, will launch worldwide on broadcasters and streaming services this spring. The second special, which follows last year’s hit “Barbie Princess Adventure”, will be a musical that will follow Barbie and her friends to New York.

Directed by Cassi Simonds (“Barbie Dreamhouse Adventures”), “Barbie & Chelsea The Lost Birthday” tells the story of Chelsea, Barbie’s precocious younger sister, and the rest of the Roberts family as they go on a cruise adventure for his seventh birthday. . When they cross the international date line, Chelsea discovers that her true birthday has been lost and she embarks on a fantastic journey through an enchanted jungle island in order to save her.

“The Barbie brand message, of inspiring the limitless potential of every child, and her stories resonate deeply with children and parents around the world,” said Adam Bonnett, executive producer, Mattel Television. “This year, we’re expanding the universe of Barbie content in a number of ways, starting with a fantasy story centered around Barbie’s little sister, Chelsea, an incredibly popular character in the Barbie family. We’ve barely scratched the surface of the stories. that the brand can tell, and this is the first of many scripted and unscripted Barbie projects that we have in production and in development. “

The 60-minute special will be available on Netflix in the United States as well as on Cartoonito (Italy), Pop (United Kingdom); 9Go! (Australia), Neox Kids (Spain), SuperRTL (Germany), Carousel (Russia) and iQIYI (China), with additional broadcast and streaming partners to be announced.

The executive producers of “Barbie & Chelsea The Lost Birthday” include Bonnett, Fred Soulie, senior vice president and general manager, Mattel Television and Christopher Keenan, senior vice president, content development and production, Mattel Television. Ann Austen will be co-executive producer. Animation services are provided by Mainframe Studios.

This year, Barbie was named the Best Global Toy Property of the Year 2020, according to the NPD Group. * In addition to launching new Chelsea-focused content, the Barbie brand will also feature dolls, playsets and accessories. additions based on the spring character. These new products are part of a larger strategy to expand the franchise with new items focused on Barbie friends and family.

About Mattel

Mattel is a leading global toy company and owner of one of the largest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends ™, UNO® and MEGA®, and other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, games, music and live events. We operate in 35 locations and our products are available in more than 150 countries in conjunction with the world’s largest retail and e-commerce companies. Since its founding in 1945, Mattel has proudly been a trusted partner in enabling children to explore the wonders of childhood and reach their full potential.

* Source: The NPD Group / Retail Tracking Service, sales in US dollars, January-December 2020

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See the source version on businesswire.com: https://www.businesswire.com/news/home/20210218005898/en/

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