WOBURN, Mass .– (COMMERCIAL THREAD) – Monotype today introduced Helvetica Now Variable, offering over a million new Helvetica Now styles in one state-of-the-art font file. Helvetica now variable builds on the 2019 version of Helvetica now, which reinvented the clarity, simplicity and neutrality of the classic Helvetica with 21st century design needs including optical sizing, stylistic alternatives and an expanded character set. The variable font allows designers to blend Helvetica Now weights (hairline to extra black), optical sizes (four dots to infinity), and new compressed and condensed widths to create endless nuances of expression, Incredible typographic animations and ultra-refined typography.
Studio Monotype has seen a wave of interest in and adoption of variable fonts over the past year, especially as digital transformation is highlighting the need for both a distinctive brand and smaller and more fonts. faster for faster web load times. The variable format allows Helvetica Now users to access cutting-edge typography with flexibility and design expression, both in static instances and in dynamic applications, as well as greater novelty, choice and improved digital performance.
“The incredibly positive reception from Helvetica Now makes us proud to take this proven design even further,” said Charles Nix, Type Creative Director at Monotype. “This font gives designers the firepower they need – greater creative freedom in typographical expression – to produce extremely fine typography and expressive, lively titles. Plus, it’s just plain fun, with the potential to bring the good news of variable fonts to the masses. Helvetica Now Variable is everything Helvetica should be today.
Designed for a digitally driven future.
Unlike previous font formats which required each style in a family to be a separate file, Helvetica Now Variable consolidates the DNA needed for each style into one tidy package. This allows designers to walk through the entire sequence – mixing, matching, and custom creating millions of family-themed variations – seamlessly through a single file that is a fraction of the size of the combined static fonts. Helvetica Now Variable also adds an extended width axis for designers who need to fit more in less space, such as with a responsive web design, small smartwatch screens, or micro-type packaging like checklists. ‘ingredients.
“Of course, it was an honor to work on the classic Helvetica family, but it was also a challenge,” said Friedrich Althausen, character designer, Monotype. “Creating a Variable font with three axes, nine main designs, compatible outline nodes, and crisp tweens is no easy task. I was part of a coordinated team of experienced typographers and font engineers, translating the spirit of the original design into a cutting-edge digital font format. From the tail of the little ‘a’ to the rarely used reference marks, we have discussed every detail, corrected and tested extensively. The result is an incredible modern design tool and a new chapter in Helvetica’s illustrious history.
For designers and brand leaders, this ad breathes even more life into a timeless typeface. “The many articles and books – and even a film – have argued for the dominance and longevity of Helvetica. Helvetica Now and Helvetica Now Variable are new chapters in history, ensuring that the family is viable and vital for decades to come, ”Nix added.
What the design community is saying about variable fonts.
“As a technology-driven design company, adopting disruptive technologies is in our DNA,” said Robyn Gillrie, Head of Branding and Creation, IBI Group. “From virtual and augmented reality to parametric modeling to robotic process automation and more, we see the adoption of variable fonts – itself a disruptor – as an opportunity to improve, differentiate and improve. ” digitally optimize the brand identity of the IBI group. ”
“Branding is fundamentally changing, moving beyond a static approach and requiring a high degree of flexibility to remain competitive,” noted Markus Sauer, Director of Digital Design, KMS. “We believe that advanced design systems will experience a change. towards the adoption of variable fonts over the next several years, as the format offers the potential to create brand experiences in a plethora of environments. The future will be guided by an adaptive branding image. ”
Price and availability.
Helvetica Now Variable Pro Roman and Pro Italic are available for $ 299 or € 329 each. The Helvetica Now Variable Complete Family Pack is available for $ 499 or € 549.
The Helvetica Now family and individual fonts are also available with a variety of licensing options to customers through Monotype Business Sales. To learn more, visit the specimen page.
To join the conversation about Helvetica Now Variable on social media, search for #MoreHelveticaNow on Twitter, Facebook and Instagram.
Monotype creates brands that matter with type, technology and expertise. More information is available at www.monotype.com. Follow Monotype on Twitter, Instagram and LinkedIn.
Monotype is a trademark of Monotype Imaging Inc. registered in the United States Patent and Trademark Office and may be registered in certain other jurisdictions. All other marks are the property of their respective owners.
© 2021 Monotype Imaging Holdings Inc. All rights reserved.