The artist plans to complete the installation by June 12. The art object consists of 432 soccer balls which contain calligraphic motifs of the name of the championship, Gazprom, and of the international social program for children “Football for Friendship” and its values: friendship, equality, justice, health, peace, dedication, victory, tradition and honor. The winner’s balloon will be added to the calligraphy once their identity is known. Balls form an open art space in which anyone can create unusual content for their audience.
In the future, the art installation will cease to exist as a physical object and will be reborn as a digital work of art in NFT format. The digital prize and the winner’s ball will be awarded to the player who scores the best goal in the 2020 UEFA European Championship. Young ambassadors of the “Football for Friendship” program from all countries participating in the European Championship will participate in the award ceremony. The award hologram will be on display at UEFA headquarters in Nyon, Switzerland.
The “Tournament Goal” winner award will be the first digital trophy in football history. By combining physical perception and digital reality in a true work of art, it will be a creative embodiment of the spirit of UEFA. EURO 2020: a global event that brings together people from all over the world around sport.
“Today is a very important day because for the first time in football history the UEFA best goal trophy EURO 2020 The championship will not just become a physical item but a digital NFT trophy. Thanks to the support of Gazprom, official sponsor of the Championship, we have the opportunity to present Russia at world level and get the trophy for the best master of this sport ‘- says Pokras Lampas.
“This is not the first time that Gazprom, which has been a trusted partner of UEFA for many years, has offered initiatives that contribute to the development of football around the world,” said UEFA Marketing Director , Guy-Laurent Epstein.
“Gazprom’s tournament goal prize is a unique prize in football history and we hope there will be a lot of great goals to choose from over the next month.”
SOURCE Gazprom International Children’s Social Program Football for Friendship