The tallest building in the world – Burj Khalifa, illuminated by HUAWEI IdeaHub

As the world’s leading provider of ICT technologies, Huawei ( unveils its award-winning productivity tool for the smart office – IdeaHub. HUAWEI IdeaHub is redefining a new style of collaboration and communication, especially during those times of working from home or learning from home since the pandemic outbreak. It ensures collaboration between devices and many different spaces, combines different functions – whiteboard, video conferencing, wireless projection – with the application of the latest smart collaboration tools and cloud technology.

The HUAWEI IdeaHub Technology Experience Zone, located at the base of Burj Khalifa, demonstrates the wide range of features in different environments – be it the classroom, office or home. Meanwhile, the highlight of the HUAWEI IdeaHub video on the world’s tallest building catches the attention of the global audience. Hailed as the modern wonder of the world and a marvel of engineering, Burj Khalifa’s powerful visuals are expected to complement HUAWEI’s premium branding offering.

The new and stylish smart office

HUAWEI IdeaHub is the ideal productivity tool to create a smart office the way it should be. It combines smart writing, high definition video conferencing and wireless sharing. Winner of the Red Dot Award 2020 for its simple user interface (UI) and design, IdeaHub is designed to adapt to any environment as it transforms conference rooms, executive offices and open spaces into smart spaces. .

After researching thousands of businesses, the HUAWEI IdeaHub is an ideal blend of smart collaboration technologies and simplicity at work on three aspects:


One of the most obvious disadvantages of working remotely is the reduction in face-to-face contact between team members. Face-to-face meetings allow participants to transmit and receive much more information than is exchanged verbally.

As easy as pen and paper – With ultra-low 35ms write latency, enjoy a smooth and ultra-responsive writing experience. Innovative smart handwriting recognition automatically identifies words, numbers and flowcharts. It even has a calligraphy tool to identify your writing style. Real-world application scenarios may involve signing distance contracts to simplify complex offline operations.

Cut, Paste, Edit, Highlight – Improve your meetings, identify key points and areas while writing them down, you can cut and paste words to move them back and forth or highlight things like sales goals or assign tasks to different teams.

For the record – With a single tap, send whiteboard content and new ideas from the hub to remote locations. Reverse control allows users to control the PC from HUAWEI IdeaHub. Users can also collaborate and annotate onscreen at any time from their devices. It is also possible to use handwriting recognition to directly enter and save notes.

Video conference

Although audio and video conferencing tools have been around for many years, they have often been viewed as providing an inferior experience to face-to-face engagements.

Center of Attention – As any business meeting should be, the speaker is always the center of attention. Auto-framing automatically adjusts the camera angle based on the conference room and number of participants.

Clarity – Video conferencing is performed in crisp 1080p HD quality, with 4K content sharing. The flexible layout automatically switches between site views depending on who is speaking. Enjoy a smooth and natural experience every time.

Loud and Clear Sound – A set of 12 microphones uses beamforming technology to pick up human voices within 8 meters. A wider transfer rate ensures crystal clear Hi-Fi sound at every far site.

Cloud connectivity

Cut the chords, go wireless – HUAWEI IdeaHub reduces the clutter to an external power cable. All the ports required for wireless connectivity are concealed in the display panel which can double as a projector or mirror.

Cloud Coverage – IdeaHub supports HUAWEI Cloud Meeting and third-party cloud video conferencing services and platforms. Many such consumer utility services are available on the HUAWEI ecosystem through its AppGallery. They simplify the complex cloud conferencing process while providing a better experience with sharing 1080p-4K content.

With HUAWEI IdeaHub, real-time collaboration becomes an effortless task. It eliminates the complicated and tedious mix of traditional methods for simple, intuitive and convenient communication.

Now, Huawei IdeaHub is also starting to sell in Africa. If you also want the ultimate collaboration and communication experience, please visit our official website (

Distributed by APO Group on behalf of Huawei Enterprise.

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