The Vitamin Shoppe® launches an extensive line of CBD hemp extract products under the brands Full Spectrum plnt® and Broad Spectrum Vthrive The Vitamin Shoppe ™

Continuing to expand its private label portfolio, The Vitamin Shoppe brings reliable quality and value to the innovative category of CBD with exclusive formulas available in store and online.

SECAUCUS, NJ, November 16, 2020 / PRNewswire / – The Vitamin Store®, an omnichannel specialty nutritional retailer, today announced the launch of its first exclusive CBD hemp extract products under its Vthrive The Vitamin Shoppe ™ and plnt® brands.

The Vitamin Shoppe has launched a full line of full spectrum CBD under the plnt brand and broad spectrum CBD under the Vthrive The Vitamin Shoppe brand.

Developed to meet growing consumer demand for accessible, high-quality CBD from reliable sources, these exclusive new tincture and capsule formulas are produced with The Vitamin Shoppe’s promise of quality, expertise and reliability. ‘unmatched value. Both brands are exclusively available at The Vitamin Shoppe and Super Supplements stores, as well as

“Bringing these new CBD products to market is a decisive step in expanding our private label business and The Vitamin Shoppe’s commitment to cutting-edge innovation. The exceptional skills and knowledge of our product development and scientific and regulatory teams have provided a range of CBD formulas unmatched in this dynamic product category. Our purity of ingredients, unique CBD extraction methods and rigorous testing ensure the highest level of quality from farm to lab to shelf. This launch further establishes The Vitamin Shoppe as the trusted national destination for Innovation CBD and as a leader in health and wellness solutions, ”said Sharon leite, CEO of The Vitamin Shoppe.

CBD offerings from plnt and Vthrive The Vitamin Shoppe join over 20 other brands within CBD HQ, Vitamin Shoppe’s exclusive merchandise concept for quality CBD, both in-store and online. CBD HQ currently offers a full assortment of ingestible CBD formulations in liquid tinctures, capsules, gummies and drinks, as well as topical CBD products and beauty formulas. The full CBD HQ experience is currently available in 582 locations of The Vitamin Shoppe and Super Supplements, with 143 more locations offering a targeted assortment of CBD topical and beauty products.

The Plnt and Vthrive Product Lines The Vitamin Shoppe CBD product lines offer customers an easy-to-understand potency classification system with three levels of concentration, as well as solution-oriented blends that meet specific needs. Price from $ 24.99 at $ 69.99, based on the potency of the CBD and the therapeutic ingredients added, each product offers exceptional value in terms of CBD potency per serving compared to major competing brands. To purchase the full assortments, please visit and

Every product from plnt and Vthrive The Vitamin Shoppe goes through rigorous quality assurance steps, and the purity and potency of ingredients are verified by independent third-party laboratories. Consumers can be confident that all products in the Vitamin Shoppe family of brands meet or exceed industry quality standards.

Vthrive The Vitamin Shoppe CBD

Vthrive The Vitamin Shoppe offers a premium selection of broad spectrum CBD hemp extracts, which contain two or more cannabinoids, as well as natural terpenes and fatty acids, with no detectable THC (defined as

In addition, every Vthrive The Vitamin Shoppe product is made with clean ingredients, meaning no magnesium stearate, stearic acid or titanium dioxide, as well as no artificial colors, flavors or sweeteners.

This brand includes stand-alone CBD oil in tinctures and liquid vegetable capsules, as well as blends formulated by experts that meet specific wellness goals. The tinctures are available in peppermint, chocolate mint, and flavorless versions, with three potency levels: light at 15 mg per serving, moderate at 35 mg, and strong at 55 mg. CBD Liquid Vegetable Capsules offer the same three potency levels, plus BioPerine® to enhance nutrient absorption.

The solution-focused formulations each deliver 35 mg of CBD, blended with clinically researched ingredients in effective doses to target the most demanded needs associated with CBD: sleep, stress, and temporary inflammation. These products, available as liquid capsules, include:

  • Vthrive The Vitamin Shoppe CBD + Sleep Blend includes melatonin, Venetron® and GABA to promote relaxation, quality of sleep, as well as the antioxidant support of melatonin

  • Vthrive Vitamin Shoppe CBD + Stress Blend includes Zembrin® and Sensoril® Ashwaghanda to manage and reduce stress and promote focus, energy levels and mood

  • Vthrive CBD + Vitamin Shoppe Inflammation Blend includes CurcuWIN® and ApresFlex® to support joints, flexibility and mobility, and exercise recovery

plnt CBD

The plnt brand offers a full assortment of full spectrum CBD hemp extracts, which contain the wide range of cannabinoids, terpenes, bioflavonoids, flavonoids and fatty acids naturally found in hemp. This includes less than 0.3% THC and no synthetic ingredients, preservatives, artificial flavors, colors, or sweeteners.

Created from hemp grown on a family farm and harvested by hand Vermont, plnt CBD is made with a solvent-free extraction process that uses only water and vegetable oils. This environmentally friendly process guarantees greater purity and potency, resulting in more natural hemp-based compounds.

The plnt assortment includes standalone CBD in tincture potencies of 10mg, 20mg and 40mg CBD per serving, in vanilla and flavorless versions. Vegetarian liquid capsules are available in potencies of 10 mg, 20 mg, and 35 mg of CBD per serving. Additional condition-specific formulas combine 20 mg of CBD with effective doses of organic herbs and popular adaptogens, available as tinctures or liquid capsules, including:

  • Plnt CBD + Organic Turmeric for Cardiovascular, Antioxidant and Joint Support

  • plnt CBD + organic Valerian and California poppy for sleep and relaxation support

  • plnt CBD + Organic Ashwagandha for stress management, energy and vitality support

  • plnt CBD + Organic Black Seed Oil for Cellular and Immune Support (only available as a tincture)

In states where the sale of CBD is prohibited by state or local regulations, The Vitamin Shoppe introduces a full line of eight hemp oil products containing phytocannabinoids that share similar formulas and potencies to the plnt CBD line. .

About the Vitamin Shoppe®

The Vitamin Shoppe®, a subsidiary of Franchise Group Inc. (NASDAQ: FRG), is an omnichannel specialty retailer and wellness lifestyle company whose mission is to provide customers with the products, advice and services most trusted to help them become their best, however defined. Situated at Secaucus, New Jersey, the company offers a full assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living and natural beauty products. In addition to offering products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands through its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe ™, BodyTech®, BodyTech® Elite, fitfactor ™ weight management system, fitfactor KETO ™, plnt®, ProBioCare®, and true athlete®. The Company operates through more than 720 retail stores operated by the Company under the The Vitamin Shoppe and Super Supplements banners, and through its website,



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