What a difference a font makes

Creative professionals know the importance of typography and fonts to the success of a project. Host Toby Martin called on three creative professionals to talk about typography.

During the discussion, Laura Lothrop and Jeff Boyce, two artistic directors of CMD, joined Kerry Gelhar, Creative Director of Extensis.

Lothrop, Boyce and Gelhar all share a passion for art and design which blossomed at a young age and continued as a professional career. Another point in common that these creators all have is the need for topography in their work.

“There are major elements in the design, and typography is one of the most important,” Boyce said. “You have your general layout, your photography or your imagery, and you have the typography. Typography is a keystone of design. You need to know what works and what doesn’t and what is right for your project.

“I think as designers type is something you’re going to interact with every day,” Lothrop said. “When you analyze these design elements, type is what tells the story and what communicates to others, so that’s so important. “

“The right font can even make it easier to read for people who have certain challenges,” Gelhar said. “For example, dyslexia or color blindness. So, yeah, that’s pretty much what revolves around our world.

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